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Case Study: The Success Story of 
Zalando

Background

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In the dynamic world of digital commerce, Zalando, a leading European online fashion platform, sought to construct a top-performing team that adhered to their organizational culture and values. They selected our custom recruitment solution to meet this need.

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Challenge

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Zalando required 12 key positions to be filled within 3 months. Employing an internal senior recruiter would handle only a fraction of the work in the same time, with an average cost-per-hire up to €10,200*. The resources spent on internal recruitment could have been allocated towards core business activities.

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Solution

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PressForward provided a holistic, cost-efficient recruitment solution, with 3 months of focused support for all 12 positions, dedicating 40 hours weekly. Our seasoned team utilized their expertise and a customized approach to fulfill Zalando's distinct recruitment requirements.

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Results

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Our external service yielded 19 superior candidates, exceeding the initial goal. Remarkably, we achieved a cost-per-hire of just €3,284, significantly less than the €10,200 average with an internal senior recruiter*.

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Zalando saved an impressive 67.8% on recruitment costs using our services. Moreover, we filled these roles within 3 months, while an internal recruiter would have taken thrice the time. Zalando saved about 66.6% of the time otherwise spent on recruitment, freeing up more time for core business functions.

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Bottom Line

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Our collaboration with Zalando exemplifies PressForward's ability to provide efficient, economical solutions tailored to our clients' distinct recruitment needs. We prioritize candidates who excel in their roles and harmonize with your organizational culture and values.

Set parameters:

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  • 3 months of support for 12 positions at 40 hours per week

  • Hourly rate of €130 for the whole project

​In summary: 

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Together, we decided on an end-to-end recruiting solution (RPO - Recruiting Process Outsourcing) because the team needed to fill the new positions as quickly as possible, to ensure a certain speed in the recruiting process, we also handled the contract negotiations and signing.

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To ensure this, the following project sub-steps were necessary:

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Active Sourcing, Approaching
 and Follow-Ups, Scheduling Interviews, Pre-screen Interviews, Evaluation with contact person at Zalando, contract negotiations
 & Signature before handing over the Candidate to HR for OnBoarding Process.

The Result:

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  • 19 Hires in 3 Months

  • cost-per-hire €3.284

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67.8% costs saved and

66.6% time saved with our Solution.

*The "average €10,200 cost per hire of an internal recruiter" encapsulates various elements associated with employing a senior recruiter. This comprehensive figure includes the recruiter's salary and additional costs like state-of-the-art work equipment, office rent, and downtime costs. Downtime costs cover periods when the recruiter is not actively working due to vacation or sickness, which can impact the overall hiring process. All these cost estimations are grounded on data from the German Federal Statistical Office, ensuring they reflect the true expenditure involved in maintaining an internal recruiter. This transparent cost breakdown aids businesses in making informed decisions on recruitment strategies.

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